NBA Chain and Logo Activations | Brand Activations
Collaborated with the Fresh Tape Media team on the execution of two NBA activations, including an NBA logo build photo opportunity for the Jerry West documentary premiere and an interactive chain for players during the NBA Playoffs. Supported the design-to-production workflow by coordinating with client teams and fabrication partners to ensure alignment across all phases of development. Maintained design intent through client approval and provided ongoing oversight throughout production. Contributed to material selection and fabrication decisions, working closely with fabricators to refine details and optimize the final output.
Designed at Fresh Tape Media
Producers: Connor Aidan and Elyse Carlucci
Creative Director:Brad Ross
Art Director: Brandon Messner
Production Designer: Bianca Ricci
Chain Fabrication: SCPS Unlimited
Logo Fabrication: Coffee House Industries